Beyond Google radio: Interactive mobile devices measure listener response and ad performance on radio
Century City, CA - June 1, 2009 - Advertisers placing buys on radio now have access to a powerful suite of nationwide interactive radio services that drive a results-based offering. Mediaguide Inc. and StratosAudio, Inc, announce StratosMedia, a service that leverages broadcast radio's best traits as a local medium with community roots providing content that resonates with local populations. StratosMedia is a nation-wide interactive radio solution covering all major radio stations and markets, operable on iPhone and Blackberry and on Stratos compliant devices with resident FM radios.
"Advertisers are looking for effective methods that leverage synchronized live broadcast and online media in tandem to drive measurable customer engagement," states Kelly Christensen, CEO at StratosAudio.
StratosMedia utilizes Mediaguide's real-time airplay and monitoring network, covering over 2500 stations in 150 markets and Stratos' sophisticated, interactive ad creation, distribution and targeting tools. Mediaguide's data currently fuels numerous "now playing" applications on popular smartphones and Stratos has similar applications for mobile phones including those with FM receiving capabilities.
The recent Wall Street Journal article "Radio Tunes Out Google in Rare Miss for Web Titan," noted that Google's radio effort failed because Google could not accurately measure listener response. Google CEO Eric Schmidt explained that on the web, Google could charge advertisers based on performance determined through clicks, but radio did not offer an ad performance equivalent. "With an enormous data corpus, our computers can do the math really well," he said. "But in the audio case, there wasn't a good signal back to us about which ads performed."
Tests conducted thus far demonstrate response metrics similar to those of the web. Cost of participation follows that of the web as well, where advertisers pay for response, qualified leads and saturation intelligence. StratosMedia features include the immediate ability for listeners to obtain more information about advertisements and songs, download bar coded coupons to their handsets, vote, purchase content, watch live video and more.
The tracking and reporting capabilities of StratosMedia compares real-time broadcast ad information with user interaction and click-through data from targeted customer demographics defined by advertisers using StratosMedia enabled interactive devices. This allows advertisers to focus their advertising investment on achieving a defined level of engagement instead of just buying exposure. StratosMedia leverages the power of broadcast radio in driving listeners to measurably engage with the content and advertising. "These are not theoretical technologies and platforms; they are all in the field and working today. StratosMedia provides the scale of reach, level of interaction and real-time measurability that broadcast radio advertisers are looking for," states Joe Capobianco, Senior Vice President of Business Development for Stratos.
"StratosMedia gives advertisers a solution with the call-to-action reach of broadcast radio and the interaction, targeting and accountability of the web," said Mike Morin, SVP of Business Development at Mediaguide. "Adding a granular level of targeted interaction to local market knowledge creates a very powerful media analysis tool," states John Hansen, Senior VP of IP & Global Strategies.
StratosMedia's primary focus is supporting advertisers. Participating broadcasters and mobile operators enjoy a turnkey solution featuring "found money" without equipment, integration, set up or deployment costs. "We already have pervasive data acquisition, enabled mobile devices, a user base and operational services," states Christensen. "Now we're focused on that single advocacy: advertising."
StratosMedia launches June of 2009.
Mediaguide uses proprietary, patent-pending digital fingerprinting technology to monitor and measure music and advertisements airplay on more than 2500 college, non-commercial and commercial radio stations in over 150 US markets, real time, 24/7. Mediaguide information provides business insight to record labels, broadcasters and advertisers and fuels broadcast radio content interaction through real-time connection to digital outlets & mobile device applications.
StratosAudio, Inc. is a Delaware incorporated company that won the CES Best of Innovations in in the Mobile Electronics category in 2004 with Motorola and Hyundai Autonet. StratosAudio has dozens of pending and granted patents worldwide covering interactive media technologies. Software and licensing is available through StratosAudio for: broadcasters, radio manufacturers, mobile operators and device manufacturers. Stations and advertisers can use web-based tools to create and manage interactive radio campaigns on Stratos compliant mobile phones, including obtaining real time demographic metrics.
Advertising On Mobile Phone Based Interactive Radio Makes Ads Accountable
StratosAudio service operates cooperatively or independently of broadcasters
Century City, CA - September 17, 2008 - StratosAudio is driving radio into the new information age by enabling listeners to respond to AM/FM broadcasts using select mobile phones now available nationwide. Users can respond in real-time to ads, watch live video related to ads and content, vote, engage in contests and polls, buy ringtones and select songs for purchase through iTunes, Walmart and Amazon.com.
Listeners stay engaged while interacting with unique content choices presented for each aired event. Ads are displayed in conjunction with content or synchronized with on air ads. Aired events are also stored in memory allowing time shifted safe review after broadcast.
Advertisers can obtain real time response metrics using a variety of options including a web based Ad Console for creating campaigns on the fly, bar coded promotions, web and WAP based offers, video clips and providing supplementary information to the user. Agencies and advertisers can use the service by contacting StratosAudio directly or by purchasing enabled inventory from participating broadcasters.
Both AM and FM radio services are offered. AM talk radio hosts can interact with a mass audience instantly, driving listeners to click in response to polls or obtain additional detail on programs. The Stratos ad campaign entitled "Do I have the phone?" is designed to pool over a million Americans that already have Stratos Interactive capable handsets into a single database, providing important demographic target metrics for advertisers and agencies. Entrants qualify for prizes such as consumer electronics, sporting goods and season passes.
Today, radio's technological offering is not far removed from when it first began broadcasting about 90 years ago. Recent reports by the Radio Advertising Bureau and Jim Boyle, an analyst with CL King & Associates, point to Radio's Q2 slide in earnings in local and national sales. Online sector increases were not nearly enough to offset those declines. These numbers demonstrate a need for change. The StratosAudio technology enables radio to exceed the value offered by services such as the Internet through broadcasting a call to action with immediate response, followed by real-time, measurable demographic metrics. The patented StratosAudio technology finally brings accountability to radio.
While the US radio industry has focused on efforts that have yet to demonstrate return on investment, Google connected advertisers with an online audience measured by clicks and grew to a market capitalization of over $140 billion, generating billions of revenue each year. Interactive radio has the potential to revitalize the industry by offering real time interaction and accountability. “Radio advertising has not remained competitive, with other technological offerings and sales reflect that” states Mr. Kelly Christensen, President and CEO of StratosAudio, Inc, “Our service is designed to make radio advertising effective and accountable."
StratosAudio, Inc. (http://www.stratosaudio.com ) is a Delaware incorporated company that won the CES Best of Innovations in 2004 with Motorola and Hyundai Autonet. StratosAudio has a series of pending and granted patents covering interactive radio technology. Software and licensing is available through StratosAudio for: broadcasters, radio manufacturers and cell phone manufacturers. Stations and advertisers can use web-based tools to create and manage interactive radio campaigns, including obtaining real time demographic metrics. All trademarks, trade names, service marks and logos referenced herein belong to the respective companies.
StratosAudio enabled Interactive Symphony Digital Radio Awarded 2004 CES 'Best of Innovations'
Hyundai Autonet, Motorola and StratosAudio collaboration enables real-time in-vehicle access to FM Radio content at the press of a button.
Las Vegas, Jan. 28, 2004 -- The Consumer Electronics Association recently honored the StratosAudio enabled Hyundai Autonet Interactive Symphony Digital IF Radio with its 2004 "Best of Innovations" Design and Engineering Award in the Mobile Electronics category. Of 68 nominees in the Mobile Electronics category, two products received .Best of Innovations. recognition at the 2004 Consumer Electronics Show.
The Interactive Symphony Digital Radio is the result of collaboration between StratosAudio, Hyundai Autonet and Motorola. Based on StratosAudio's patented technology, the new Interactive RadioSM enables safe and immediate connection to FM radio content such as songs, promotions, listener polls and pledge drives at the touch of a button. The International CES Innovations Design and Engineering Showcase annually recognizes new consumer electronics products that exhibit excellence in both design and engineering. The Industrial Designers Society of America (IDSA) endorses the program.
KUSC Classical fm 91.5 Director of Engineering & Operations, Pablo Garcia, (Classical Radio for Los Angeles) says of their recent signing-on with the StratosAudio Interactive Technology, "KUSC is very excited to be collaborating with StratosAudio in this new technology, providing an important, valued-added service to our listeners; and it perfectly compliments our on-going commitment to provide the very best of emerging technologies for the greater Los Angeles classical music audience, including our upcoming inauguration of a purely digital IBOC-FM signal."
StratosAudio provided limousine drive-around demonstrations of the Interactive RadioSM at CES with a live feed from local Clear Channel station KSNE 106.5. Demonstrations will continue in select cities in the US, Europe and Asia.
About Hyundai Autonet, Inc. For the past eighteen years since its inception, Hyundai Autonet as a leader of initiating automobile Information Technology Industry in Korea has dedicated itself to the development and integration of mobile electronics, information & communications and networking technologies to realize "a new multi-media space in our cars".
About Motorola, Inc. Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important technologies that make things smarter and life better for people, honored traditions that began when the company was founded 75 years ago this year. For more information, please visit: http://www.motorola.com.
About StratosAudio, Inc.
StratosAudio, Inc. is a media services company that enables real time interactive advertising, programming and behavioral data aggregation for the radio broadcast industry and instant gratification for listeners.
StratosAudio Enabled Hyundai Autonet DIF 1000 Radio Receives CES 'Best of Innovations' Award for the Mobile Electronics Category
The Hyundai Autonet Interactive Digital IF receiver features Motorola's Symphony Digital radio chipset and StratosAudio's Real-time Interactive data services.
Century City, Calif., Friday Dec. 20, 2003 -- StratosAudio, Inc. announced today that Hyundai Autonet's Interactive Symphony Digital IF Radio (Model HA-DIF1000) has been honored by the Consumer Electronics Association with an International CES Innovations 2004 "Best of Innovations" Design and Engineering Award in the Mobile Electronics category.
The International CES Innovations Design and Engineering Showcase annually recognizes new consumer electronics products that exhibit excellence in both design and engineering. The program is endorsed by the Industrial Designers Society of America (ISDA).
The Interactive Symphony Digital Radio, based on StratosAudio's patented interactive technology, is the result of a collaborative development effort by StratosAudio, Motorola, and Hyundai Autonet. "Radio stations nationwide have recently begun providing RDS now-playing artist and song title services. Their listeners have echoed resounding approval. The StratosAudio enabled Hyundai Autonet DIF 1000 takes "now playing" and turns it into instant gratification at the touch of a button. This is a win for all involved."
The company will demonstrate the HA-DIF1000 at the 2004 International Consumer Electronics Show (CES) in Las Vegas, January 8-11. Hyundai Autonet will be located in booth 71128 in the Silver Exhibits. Limousine drive-around are also being scheduled.
About StratosAudio, Inc.
StratosAudio, Inc. a media services company that enables real time interactive advertising, programming and behavioral data aggregation for the radio broadcast industry. Our patented technology and Interactive RadioSM system enables listeners to respond to and interact with advertisements and broadcast information such as songs, promotions, listener polls and pledge drives with the touch of a button on the radio.
About Hyundai Autonet, Inc. For the past eighteen years since its inception, Hyundai Autonet as a leader of initiating automobile Information Technology Industry in Korea has dedicated itself to the development and integration of mobile electronics, information & communications and networking technologies to realize "a new multi-media space in our cars". For more information, please visit http://www.haco.co.kr/English/.
About Motorola, Inc. Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2002 were $27.3 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important technologies that make things smarter and life better for people, honored traditions that began when the company was founded 75 years ago this year. For more information, please visit: http://www.motorola.com.
Motorola and Others Collaborate to Develop Revolutionary Interactive Radio
Industry Innovators Set to Deliver Digital Quality Music and More Using Existing AM/FM Broadcast Equipment
AUSTIN, Texas . June 23, 2003 . Motorola, Inc. (NYSE: MOT) Semiconductor Products Sector is pairing its Symphony. digital radio chipset with capabilities from other technology and manufacturing innovators to deliver an in-vehicle Interactive RadioSM that promises to bring consumers more services and broadcasters more revenue. StratosAudio, Motorola and Hyundai Autonet are working to develop and demonstrate a competitively priced interactive receiver and broadcast system with content identification and one-button purchase capabilities by September 2003.
With the interactive Symphony digital radio, consumers can expect to experience great digital-quality sound with enhanced home stereo features in addition to identification, real-time response, purchase and digital download of on-air events. Broadcasters can expect to recognize increased ad revenue and listener loyalty with minimal equipment change and capital investment.
Giving Listeners More Than Music
StratosAudio, an interactive broadcast radio service provider, gives listeners a means to respond to on-air content . making purchases and requesting more information at the press of a button.
The StratosAudio Broadcast Management Software (SABMS) is designed to provide instant in-vehicle access to advertised discounts and premiums, music information, listener voting, traffic alerts and more, with follow-up via mobile phone and the Internet. This one-button capability meets the demands of listeners, including the 62 percent who, according to a 2001 Edison study, want to know the artist and title for every song they hear on the radio.
"We are intrigued by the marriage of Motorola Symphony digital radio's enhanced audio and StratosAudio's interactive services and look forward to experimenting with those capabilities," said Jeff Littlejohn, senior vice president of Engineering, Clear Channel Radio. "Today's savvy listener has shown an affinity toward Title and Artist information; the interactive Symphony Digital Radio marries that interest with listener fulfillment."
StratosAudio .s SABMS is designed to extend the reach of digital content to the vehicle. Listeners can respond while in transit or hours later by reviewing on-air events cached in the radio memory. They can buy music from major record label catalogs with hundreds of thousands of digital tracks available. These tracks may be downloaded to a PC and burned on a CD.
Launched last fall, the Symphony digital radio chipset was engineered to deliver enhanced sound quality and signal reception for existing analog broadcasts. Designed for home and automotive stereo systems, Symphony digital radio is engineered to greatly improve the reception, quality and reach of traditional AM/FM analog broadcasts.
Growing Listener Base and Ad Revenue
Real-time online reporting based on listener participation gives broadcasters and their customers precise feedback on demographic response. The interactive Symphony digital radio offers the potential for a more intimate relationship with a greater number of key listeners and the opportunity to target advertising. This capability can help secure new and existing advertisers . who, according to the Radio Advertising Bureau annual survey, want to see a return on the $20 billion (USD) a year they spend. From an investment perspective, the costs are minimal. An average broadcaster may spend up to $3,000 (USD) to acquire an RDS/RBDS (radio data system/radio broadcast data system) encoder. SABMS is designed to deliver a real-time playlist data feed to the RDS encoder for identification of on-air content in addition to data population of the station Web site, mobile devices and interactive Symphony digital radio receivers. Broadcasters who participate in the promotion of StratosAudio .s interactive services will receive a free SABMS license.
About Symphony Digital Radio
Based on Motorola 24-bit digital audio architecture, Symphony digital radio uses digital signal processors (DSPs) to filter and improve signal reception. The software architecture allows for radio tuning, audio processing and data reception simultaneously on a single processor and software thread. Listeners hear less static and fading, fewer pops and hisses. Symphony eliminates station bleed over and extends listening range due to enhanced signal reception, providing higher quality sound overall.
Pricing and Availability
Hyundai Autonet (HACO), a leading supplier of automotive electronics and long time Motorola customer, is manufacturing the interactive Symphony digital radios currently in development. StratosAudio and Motorola anticipate conducting demonstrations of the in-vehicle interactive services later this summer; receivers are scheduled to be available for retailers in time for the 2003 holiday shopping season. Consumer pricing for the radio is projected to be in line with current radios on the market and receivers are expected to be available later this year.
About StratosAudio, Inc.
StratosAudio's technology is engineered to allow radio listeners and mobile phone users to instantly purchase music and other content, respond to advertisements and talk shows at the press of a button while listening to AM/FM radio. Data captured from a radio station playlist is routed to RDS- and RBDS-compliant radios then on to the StratosAudio Business Systems Database for presentation on the Web or mobile phone. Real-time reporting based on user response is designed to increase broadcaster demographic intelligence while driving revenue. StratosAudio, Inc is headquartered in Century City, California. For more information, please visit: www.stratosaudio.com
About Motorola Semiconductor Products Sector As the world's #1 producer of embedded processors, Motorola's Semiconductor Products Sector creates DigitalDNA. system-on-chip solutions for a connected world. Our strong focus on wireless communications and networking enables customers to develop smarter, simpler, safer and synchronized products for the person, work team, home and automobile. Motorola's worldwide semiconductor sales were $5.0 billion (USD) in 2002. For more information please visit www.motorola.com/semiconductors
About Motorola Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2002 were $27.3 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important technologies that make things smarter and life better, honored traditions that began when the company was founded 75 years ago this year. For more information, please visit: www.motorola.com.
ENCO Systems & StratosAudio Partner at CES in Las Vegas
"We have successfully been testing and demonstrating interactivity with conventional radio using the ENCO Systems DADpro32 software over the past three months " explains Barry Thomas, CTO of StratosAudio. "ENCO has demonstrated their forward thinking vision by actively participating throughout our development process" Thomas said.
"We chose to become partners with StratosAudio because the broadcast industry worldwide is facing increased competition, and by enabling new revenue streams, StratosAudio and ENCO Systems can begin to provide direct benefits to broadcasters using DADpro32 and gives one more reason for stations who aren't doing so to climb on board." states Don Backus, VP of Sales & Marketing for ENCO Systems.
"One of the reasons that ENCO Systems is at CES this year is the future. Simply put, our broadcast clients need system suppliers that are willing and able to understand and develop more than just hard drive automation systems. We need to be able to assist radio stations all the way to the consumer. StratosAudio has developed a great way to do just that, and we're very pleased to be partnering with them", states Gene Novacek, President of ENCO Systems.
Audemat & StratosAudio Partner - Radio World Online
Audemat & StratosAudio Partner - Radio World Online
AUDEMAT (www.audemat.com) announced today that they are signing an agreement with StratosAudio, Inc. They will be exhibiting at the Radio Show in New Orleans together booth 1328 and 1332. The manufacturer will provide New Generation RDS DATACASTER2 with TCP/IP Encoder for live demonstration of StratosAudio Audio's ingenious system of Interactive Broadcast Radio.
Australia 2001290963, Australia 20100202980, Austrailia 2013202518, Canada 2421165, Canada 2768033, Europe EP 1323253 B1, Japan JP5602099, Korea 10-0874858, Korea 10-0891286, Korea 10-1187723, Korea 10-1484321, Korea 10-1464403, Korea 10-1837101, South Africa 2010/05568, South Africa 2011/08115, South Africa 2012/04970, South Africa 2010/04940