StratosAudio's patented solution enables cutting-edge interactive and SMS services and receiver product for your station and its listeners in combination with existing radio technologies – services that will excite and engage your listeners and your advertisers like nothing else.
Our technology provides radio listeners with the ability to respond to on-air programming through four interactive segments: The Web, SMS, Interactive Automotive radios and Interactive Mobile devices such as mobile phones and MP3 players. Listeners can respond to on-air promotions tied to motivating premiums, music, other content, voting and calls-to-action – like purchasing concert tickets or ring tones — with a single button press while listening to radio.
Initially, listeners are directed on-air to the station web site (e.g. listener club web site) where they input opt-in information such as name, email address, age, gender, gobile phone number, Service preferences for items such as traffic, notifications, tracking etc. consumers that opt-in at the radio station web site might be introduced to Interactive product offered by participating retailers
Mobile phone opt-in is also available for station listeners. Contact a sales representative for more information regarding station integration of our Interactive services at your station.
First, you create a call-to-action in your programming and advertising that motivate your listeners. Leveraging your station listener clubs is a great starting point.
Then, the “Get” Button on StratosAudio Interactive Radios initiates acquisition of event data associated with the on-air event. “Hit the GetSM”, this is the essence of Interactive RadioSM.
StratosAudio provides a ready solution to accountability via real time data aggregation with associated reporting tools presenting responses to on-air calls-to-action in an easily portable report format. Use of the StratosAudio technology fulfills each advertiser's need to target specific customer groups by presenting interactive ads with precise measuring tools for monitoring response while allowing consumers a safe method for instant gratification. Then, your station goes beyond their expectations by allowing instant fulfillment of requests for info or purchases, from the Interactive RadioSM , mobile phone or the web.
And as the Interactive mobile phone increases its base as the receiver of choice for radio listeners, StratosAudio’ interactivity and follow-through adds value to each and every advertisement.
Moreover, StratosAudio extends ad impact by enabling review of ads after they have aired using the History ModeSM, allowing advertisers additional opportunities to reach interested listeners off-air. Using the StratosAudio system, listeners may respond to on-air events and capture broadcast information with a single touch of a button that can later be accessed via the web, email or through a mobile phone text message such as SMS or through using the History ModeSM.
StratosAudio enables Interactive RadioSMtoday using existing broadcast networks through the use of our proprietary software embedded in StratosAudio compliant radios. The answer depends to some degree on your geographic location. A number of stations are connected now. Please contact your local sales rep for more information.
StratosAudio Broadcast Management Software or “SABMS” communicates with our data network (StratosAudio Business Systems Database or “SABSD”) to enable both interactive broadcasting and listener response tracking. StratosAudio is also working with leading software providers to enable integration of the functionality of SABMS in their product offerings.
StratosAudio Web Management Reporting Software or SAW MRS provides real-time reporting tools featuring the ability for content owners, advertisers and broadcasters to track listener response and sales activity to on-air content. SAW MRS collects and stores the real-time data feed from SABMS.
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What can StratosAudio do for my station?