StratosAudio is a media services company positioned to translate existing consumer behaviors such as online digital content purchasing, SMS services and listener voting/polling to broadcast radio.
We accomplish this by enabling a real-time interactive relationship between the radio broadcast and retail fulfillment where consumers go to make purchases. When a consumer instigates an Interactive response, through the “Get” button, the related event information is routed to the location of their choice as selected at initial opt-in.
In our model, the broadcaster, carrier, and advertiser enjoy a symbiotic relationship and all have incentive to inform and educate listeners to participate in Interactive services. We started building this business in 1999 and have refined its elements in synchronicity with today’s market.
StratosAudio melds a unique synergy of technologies that enable a straightforward and efficient method of Interactivity. Data services such as Radio Data Service or RDS are well deployed across multiple continents by thousands of broadcasters. Wireless data and Short Messaging Services or SMS are used worldwide by mobile operators generating billions of dollars per year in revenues. Online content sales have seen impressive spikes in the past couple of years due to the success of services such as iTunes. StratosAudio leverages all of these features through Interactive RadioSM using existing broadcast networks and our proprietary software operating both at the station site and embedded in StratosAudio compliant radios, mobile phones and other devices.
After acquiring an Interactive RadioSM or device, listeners opt-in to interactive services through a participating web site, or mobile service to establish their usage preferences or other participating locations.
Listeners can respond to ads on the spot or choose to have actionable info forwarded to their location of choice, such as their email address or mobile phone. Listeners can also review station content using the History ModeSM to retrieve previously aired events of interest.
StratosAudio Web Management Reporting Software (SAW MRS) provides real-time reporting tools featuring the ability for content owners, advertisers and broadcasters to track listener response and sales activity to on-air content. SAW MRS collects and stores the real-time data feed from StratosAudio’ broadcast management software tied to the station automation system. All review of response activity is managed through station personnel.
StratosAudio provides a ready solution to accountability via real time data aggregation and response to on-air calls-to-action. Moreover, StratosAudio extends ad impact by enabling review of previously aired ads, allowing advertisers additional opportunities to reach interested listeners off-air. Participants may use the History ModeSM to search for previously aired content. The History ModeSM is a search and store feature using a database contained in the Interactive car radio or mobile phone. The option of notification by email or SMS is user selectable and may reflect the preferences of particular regions where email is popular in one, and where SMS reigns in another. StratosAudio technology fulfills each advertiser's need to target specific customer groups by presenting interactive ads with precise measuring tools for monitoring response while allowing consumers a safe method for instant gratification.
Australia 2001290963, Australia 20100202980, Austrailia 2013202518, Canada 2421165, Canada 2768033, Europe EP 1323253 B1, Japan JP5602099, Korea 10-0874858, Korea 10-0891286, Korea 10-1187723, Korea 10-1484321, Korea 10-1464403, Korea 10-1837101, South Africa 2010/05568, South Africa 2011/08115, South Africa 2012/04970, South Africa 2010/04940