How does StratosAudio fit into my overall marketing plans?
First, StratosAudio allows a radio station to display any relevant content information on the radio, handset or device display. That means everything is immediately identifiable during the listening experience.
Then, StratosAudio allows spontaneous interaction with content. That means a listener can order a ringtone, buy a piece of music, or ask for further information to be sent to their destination of choice: an email address, text to their mobile phone, or participating web sites. All of them are linked at initial opt-in.
In addition, since a listener can scroll to any broadcast event using the History Mode (SM), the user can review an event again or check out something they missed.
All of this makes radio less transient, more compelling – and more valuable to you as a marketing medium.
StratosAudio’ web-based reporting architecture generates real-time and aggregated data giving you a complete picture of all interaction with your product, including direct purchases. You can rate artists and songs, vote on music and other topics, and have access to real-time measurement across demographic and geographic segments. Access to this data is managed through StratosAudio and our broadcaster partners.
Radio is old media; this seems more like new media. Which is it?
It’s both, and that’s what makes StratosAudio’ interactivity so revolutionary. StratosAudio will work with existing analog radio today, worldwide, as well as with other radio mediums in the future. And right now, it allows listeners to use the radio in new ways that tap into and leverage existing consumer behaviors such as online digital content purchasing, SMS services and listener voting/polling. We simply apply these to the broadcast radio environment in a manner unique to StratosAudio
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How does StratosAudio fit into my overall marketing plans?